apple product segments
Apple segmentation, targeting and positioning represents the core of its marketing efforts. Apple produces and sells the following products and services. Revenue of Apple's services segment 2011-2020, by product category Apple product unit shipments worldwide 2015-2016 U.S. online consumer spend on Apple products 2015, by gender/age The following inconvenient facts must be an affront to the horizontal, commoditized, open, market share zealots. 1) iPhone - 53% of the company's stock value. Products iPhone. The 3 Most Important Product Segments for Apple. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. iPhone includes Siri®, a voice-activated intelligent assistant, and Apple Pay and Touch ID™ on qualifying devices. Apple’s gaudy performance relative to its industry peers. Apple Inc , Americas, Europe, Asia & Pacific, iPad, Total Mac sales, iPhone & Related Products, Total Quarterly Segment Results, Source of Revenue and Income Apple has launched three major new product lines since 2001: the iPod (October, 2001); the iPhone (July, 2007); and the iPad (April… iPhone is the Company’s line of smartphones based on its iOS operating system.

Apple is a global tech company with a strong brand and innovative products. While Apple does not report individual performance of its product lines, it does segment regional business units.

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